Privacy Policy

Data Controller

UC SKIDCENTER AB, reg. no. 556423-7047, is responsible for the processing of the personal data you provide, such as name, address, personal ID number, mobile and phone number, and email address.

How we use your personal data

We collect the personal data you submit to us, for example when you make a booking, contact our customer service, or make a payment.

We may use your personal data for the following purposes:

To manage your bookings and payments

We process your personal data to administer your booking and payment with us. Your booking may include details such as rented ski equipment, ski school, lift passes, and additional accessories.
Legal basis: Performance of contract
Retention period: Your data is deleted 2 years after your last booking.

To provide you with relevant information about your booking

We process your email address to send you relevant booking-related information such as booking rules and equipment pickup routines.
Legal basis: Performance of contract
Retention period: Email addresses are deleted after the relevant season.

To handle customer service inquiries

We process your data when you contact us via email, chat, or social media.
Legal basis: Legitimate interest
Retention period: Data is deleted once the case is closed. On social media, some information may remain.

To send marketing offers and newsletters

We use your email address to send newsletters about events and updates from Ulricehamn, such as booking openings for the season.
You can unsubscribe at any time via the link included in each newsletter.
Legal basis: Legitimate interest
Retention period: Data is processed until you unsubscribe.

For troubleshooting and technical support

We may process your personal data in connection with technical support or troubleshooting of our booking systems.
Legal basis: Legitimate interest
Retention period: Data may be processed for the duration of the technical support activity.

Who has access to your personal data?

Your personal data is primarily processed by UC SKIDCENTER AB. It may also be shared with our parent company Branäsgruppen AB (reg. no. 556694-2107), its subsidiaries, and our business partners for the purposes stated above. If you subscribe to our newsletter, your email address is managed by Mailchimp, which stores data on servers located in the USA.

How we protect your data

We have implemented technical and organizational measures to protect your information from loss, manipulation, and unauthorized access. We continuously update these security measures in line with technological developments.

Your rights

You have the right to request information about the personal data we hold about you at any time. If your data is incorrect, incomplete, or irrelevant, you may request that it be corrected or deleted. We cannot delete information that we are legally required to retain, for example due to accounting regulations, or where there are other legitimate reasons, such as unpaid debts.

Contact

UC Skidcenter AB / Ski Bike Hike Ulricehamn
Vist 922 523 90
Ulricehamn

Email: info@skibikehike.se
Phone: +46 (0)321 345 245